Collection of Personal Data
Marley Alutec only requires you to provide us with the personal information necessary for us to complete a specific task. For example, when you request an Alutec product sample or estimate, we require you to provide us with sufficient information so that we may fulfil your request. This information will be held until such time that you unsubscribe or request that it is deleted from our records.
Use of your information and your preferences
We will use your information to provide and personalise our service. We will use your contact details to communicate with you. We may use your information to send you news about the products and services of Marley Alutec. Whenever you provide Marley Alutec with your personal information you can choose not to be included in such mailings.
Please note that there may be instances where it may be necessary for us to communicate with you, in any event, for administrative or operational reasons relating to our service.
If you have requested an estimate we may, in certain circumstances, pass your details to one of our partner Builders Merchants, who will be better placed to provide an accurate estimate for your project. If you do not want us to pass your details on in this way, please indicate when requesting the estimate. Most estimates are produced in-house at Marley Alutec.
Whenever you visit our website our web server automatically records the IP address you are connecting to us from and each page you visit. It also records information including any previous website you were on and followed a link to this site and your operating system and web browser type. This information is not linked to any personal information we hold about you.
Marley Alutec GDPR statement
Marley Alutec uses the Legitimate Interest basis of processing data as set out in Article 6 of the GDPR in line with the statement below.
Purpose of processing
Marley Alutec has a legitimate interest to process personal data relating to decision makers and budget holders in small, medium and large organisations in the UK. The data is gathered from publicly available sources and directly from the companies concerned.
Lawful Business Objective
The processing is necessary to supply Marley Alutec’s customers and potential customers with information relating to our products and services; a lawful business objective specifically identified by the Privacy and Electronic Communications Regulations 2003 (PECR). Recital 47 of the GDPR identifies direct marketing as a legitimate use of personal information.
The data subjects are business people with decision making and budgetary responsibilities and can reasonably expect to be contacted with marketing material relating to their professional roles.
Adequate, Relevant & Limited
The data collected is limited to names of relevant, their job titles, company addresses, company landline telephone numbers and corporate email addresses. If a person leaves their role, their name and contact details are deleted from the database.
If a data subject requests that their data is removed from the database, it is suppressed so that it cannot be accessed or added again at a later date.
Legitimate Interests Guidance
Legitimate Interests is one of the six lawful bases for processing personal data under the GDPR (General Data Protection Regulation). You must have a lawful basis to process personal data in line with the ‘lawfulness, fairness and transparency’ principle.
Legitimate interests might be your own interests, or the interests of the third party receiving the data, or a combination of the two.
Latest guidance from the Information Commissioner says that legitimate interests may be the most appropriate basis when:
"the processing is not required by law but is of a clear benefit to you or others; there’s a limited privacy impact on the individual; the individual should reasonably expect you to use their data in that way; and you cannot, or do not want to, give the individual full upfront control (i.e. consent) or bother them with disruptive consent requests when they are unlikely to object to the processing."
You can read the Information Commissioner's guidance on legitimate interests in full on the ICO website.